In a recent episode of the Becker’s Healthcare Podcast, DinamicOR CEO Jeff Gerstner and McKesson’s VP of ASC & Community Health Sales Kelly Williby came together to discuss how technology, smart distribution, and a shared mission for better outcomes are reshaping surgical workflows.
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Together, DinamicOR and McKesson are helping surgery centers tackle three of the most pressing challenges in perioperative care: efficiency, staffing, and safety.
Jeff Gerstner explained how his background in orthopedics and construction led him to identify inefficiencies in the OR setup process and how DinamicOR’s system-based solution (adjustable multi-tiered table, durable surface-mapped drape, and workflow management app) brings clarity, structure, and repeatability to even the most complex procedures. “Just like a job site, everything should have a place,” Gerstner said. “That level of standardization is how we make room for better efficiency and outcomes.”
From the McKesson side, Kelly Williby spoke about how their non-acute infrastructure is uniquely built to support the ASC space. Their consultative model, deep experience, and tailored delivery systems make them the perfect partner to bring scalable surgical innovations to facilities nationwide. “We don’t just deliver products, we deliver efficiency,” said Willoughby.
The conversation highlighted the urgent need to think holistically when addressing the ongoing economic and staffing pressures facing surgical centers. With both DinamicOR and McKesson committed to solving real problems with accessible, well-integrated solutions, the future of perioperative care is looking more streamlined and more human-centered.
Key Topics Covered:
- The ongoing impact of staffing shortages and surgical backlogs in post-COVID care environments
- How inefficiencies in OR setup and equipment contribute to delays, staff burnout, and patient risk
- DinamicOR’s 3-part solution: adjustable ergonomic back table, durable mapped drape, and digital workflow app
- McKesson’s national non-acute distribution infrastructure designed for ASCs
- Why real-world insights and consultative partnerships matter for adoption of new technology
- The importance of thinking outside the box to replace 100-year-old OR habits with smarter systems
